17 Ιαν 2014

Reputation starts offline


Although more and more travel is starting online, (where more that 85% of tourists make their decision), the reputation of your hotel is formed offline!

Travel Starts Online


In 2012 - 2013, 87% of travelers used the internet to plan their trip!

According to the Tripbarometer of Tripadvisor, research and decision on the trip were made online. Below you can find three tables from the survey that include: 

· information sources
· the influence of social media 
· the influence of online reviews